Writer, journalist & creative
a few Brands I’ve worked with
About me
Hi, I’m hoping you’ve ended up on this website because you’re looking to find out who I am and what I do.
I’m a writer, journalist and creative wrapped into one.
I started my career in journalism 10 years ago, interviewing leading figures in the world of wellness, while interrogating some of the top trends, fads, and fancies along the way.
Halfway through my career, I switched gears into brand work. I’ve created copy for gynaecology brands, helped dating apps find the right words to make love feel hopeful again, and created TOVs for wellness brands.
I’m always trying to spot what’s quietly brewing in the zeitgeist before it goes mainstream. It’s part of the reason I co-founded Well, Guilty, a Substack to help us rethink what we currently know about *wellness* and kick off new conversations.
When I’m not staring at the empty page of a Google Doc, you can probably find me dog walking (I have a very rambunctious, but lovely, 16-month-old puppy).
You can get in touch at stacey22carter@outlook.com if you’d like to chat!
What I Can do
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Campaign copy for ads, OOH, and more, eg: exciting words that make people smile / laugh / send to their group chat.
Newsletters & email marketing, eg: campaigns and Substack.
Packaging copy, from brand story to creative taglines.
Microcopy & UX writing, in-app, out of app, and exciting landing pages that convert customers.
Social, from concept to copy execution.
Proofreading and sensitivity check
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TOV & brand guidelines
Content audit
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SEO blogs & audits
Content strategies & editorial calendars
Case studies & success stories
Some nice things people have said about me
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Some nice things people have said about me *
“Stacey just gets it. She has the perfect blend of creativity, strategy, cultural awareness, great taste and strong process – which leads to a fantastic impact on all that she touches.”
— Emily Ash Powell, author of Hurdling and former Global Head of Copy at Bumble
“What truly sets Stacey apart is her versatility. She moves seamlessly between SEO, social copy, long-form editorial, and more, making her a true Swiss army knife of a writer. No matter the format or platform, she brings clarity, creativity, and care to every piece of work.”
— Mollie-Collins Fitzpatrick, Global Creative Director at Bumble
“Your work ethic, enthusiasm and creativity has always been celebrated to me, and I just want you to know how very, very much it has been appreciated and valued.”
— Natalie Osborn, Content, Innovation and Partnership Strategist at DC Thomson
Writer, journalist & creative