From push notifications to content hubs, I’ve worked on creating in-app copy that feels like the kind of notification you want to receive.

Working within the creative copy team at Bumble, I created in-app copy for everything from campaigns to product launches, collaborating closely with marketing teams, designers, and content designers to make sure every word felt aligned with stakeholder goals.

As well as campaign and growth work, I also worked closely with the content design team at Bumble to help launch content for the brand’s in-app Dating Coaches Hub, editing and advising on content.