social

Figuring out your voice on socials can feel daunting.

Whether you’re launching something new, refining what’s already there, or building consistency across your channels, I can help with copy, content, tone of voice, and strategy.

Take a look below to see an example of my work (and the impact it’s had).

Bumble Social

The Brief: Transform Bumble’s main social channel into an editorial-style platform, making it the go-to place for dating content and advice. With first-person-style essays, investigative pieces, and case-study content. The result was 120% rise in engagement and a 10% lift in positive sentiment from the previous quarter.

CREDITS:

Creative Director: Martin Sanchez

Design Direction: James Hannaford, Jess Shaw 

Designer: Naomi Rowaiye

Copy Lead: Emily Ash Powell 

Copy: Stacey Carter

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