COPYWRITER | EDITORIAL LEAD | WRITER
CREATIVE PORTFOLIO
Bumble Social
The Brief: Transform Bumble’s main social channel into an editorial-style platform, making it the go-to place for dating content and advice. With first-person-style essays, investigative pieces, and case-study content. The result? 120% rise in engagement and a 10% lift in positive sentiment from the previous quarter.
CREDITS:
Creative Director: Martin Sanchez
Design Direction: James Hannaford, Jess Shaw
Designer: Naomi Rowaiye
Copy Lead: Emily Ash Powell
Copy: Stacey Carter
Bumble Campaigns & Product Launches
Alongside leading editorial, I’ve created copy across Bumble’s ecosystem — from big splashy OOH campaigns to nimble, reactive content. This has included seasonal campaigns, partnership work (like our collaboration with the WNBA), product launches, and content developed with dating coaches.
The Brief: Weave in Bumble’s updated mission while spotlighting new campaigns like Love Stories and product feature pages, making the website clearer, crisper, and elevated.
CREDITS:
Creative Directors: James Hannaford, Mollie-Collins Fitzpatrick
Senior Designer: Georgia Weiz
Copy Lead: Emily Ash Powell
Copy: Stacey Carter
Official
The Brief: Keep it Gen Z, fun, and flirty. For the Official relationship app, I worked on copy across campaigns, events, merchandise, UX, and social channels, making sure that energy carried through no matter where people came across the brand.
CREDITS:
Design Direction: James Hannaford
Senior Designer: Georgia Weiz
Designer: Naomi Rowaiye
Copy Lead: Emily Ash Powell
Copy: Stacey Carter
Bumble Editorial
At Bumble, I led branded editorial for the company’s blog The Buzz. I oversaw freelance contributions, created content for marketing and comms teams, and worked closely with the Growth team to implement an SEO content strategy.
Daye Editorial
At Daye, I wrote branded editorial for their blog, Vitals, covering several women’s health topics. I also wrote content for their launch of their Period Pain Clinic. My work combined expert-led guidance with the brand’s TOV, helping to highlight the brand’s products while aligning with Daye’s mission.
