The Brief: Ahead of its fall launch, the Bumble marketing team wanted to tease the upcoming For the Love of Love campaign in their OOH placements across New York, Miami, and California. We brainstormed a few creative copy ideas that leaned into the idea that love/dating can (and should) feel hopeful again.

CREDITS:

Creative and Design Direction: James Hannaford

Copy: Stacey Carter

Copy Lead: Emily Ash Powell.