The Brief: "JUN" – Japanese kanji for pure, clean and simple. "DAY" – Wellness should be a daily ritual. JUNDAY is a flavoured bamboo water with added wellness benefits.

With an expansion into the global market ahead, I was brought on board to develop a new TOV and copy guidelines. I created the brand story, which appears on the back of the packaging, and developed taglines for use across channels on other products.

CREDITS:

Creative and Design Direction: Matt Gray

Copy: Stacey Carter

Photography: Amy Grover